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Polish Psychological Bulletin (1)
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What Distinguishes Promotion and Prevention? Attaining “+1” from “0” as Non-Gain Versus Maintaining “0” as Non-Loss
E. Tory Higgins
Polish Psychological Bulletin | 2018 | vol. 49 | No 1: Motivation and Social Perception: Theory and Practice
| DOI:
10.24425/119470
Keywords
promotion
prevention
regulatory focus
motivation
self-regulation
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E. Tory Higgins
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