The article aims at focusing attention at selected aspects of pop culture which may, from the point of view of evolutionary psychologists, be deemed approximate to animal proto-cultures and social systems observed among the three-year-olds, i.e. — people who have not yet developed a psychological skill called “theory of mind”. The Author tries to point out that elements of proto-culture in the time of pop -industry development gain on dominance, as a result of which the quality of culture creating processes as well as culture transmission processes may be different than, let’s say, fifty years ago. It is not only about the mass media, but it is most of all about deep psychological processes which are the basis for understanding the essence of culture and participation in culture. In other words, the author tries to argue that norms, ideas and values, i.e. what culture is made of in general — are understood and disseminated in ways which are different in quality from the ones prevailing in the past.

An attempt has been made to present “continuity” which, despite artists’ denials, is a prerequisite for the creation of novelty. Subsequent movements and styles (trends today) in architecture have tried to deny the ideas and forms of their predecessors. Avant-garde art distances itself from any continuation. The original does not exist even in the modern world, let alone in post-modernity. The world is filled with shapes, colours and images of the past, unable to liberate itself from it. The artists are left with a false impression of their genius and originality. Looking at the buildings built today, one can discern the unbuilt architecture of the early twentieth century. This is by no means the accusation of lack of originality, but rather the realisation of a harsh fact that it is impossible to create complete novelty. It might have been easier for our predecessors without access to the Internet and the World Library of Imagination.

The text attempts to show the forgotten beauty in architecture. It seems, that the “drawn” architecture can reveal more than the real — built one. The avant-garde of the early 20th century killed in art the need to strive for beauty. Novelty and contemporarily advertising form of architecture are becoming the most important. However, the problem of beauty seems to be still interesting in art. Architecture is slowly departing from the functionalist way of creating, yet it cannot return to the beauty, that once was so important. It is the drawn one, carrying the message of unreality, that makes it possible to return to the forgotten approach to creation. Architects’ drawings can bring back a visionary and idealistic message.