@ARTICLE{Dzierżyńska-Mielczarek_Jolanta_Biggest_2021,
 author={Dzierżyńska-Mielczarek, Jolanta},
 volume={t. 24},
 number={No 3},
 journal={Rocznik Historii Prasy Polskiej},
 pages={135-153},
 howpublished={online},
 year={2021},
 publisher={Polska Akademia Nauk Oddział w Krakowie Komisja Prasoznawcza},
 publisher={Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w Krakowie},
 abstract={This article analyzes the financial situation of the biggest print media in Poland and the strategies of coping with declining sales and advertising revenue.},
 type={Artykuły / Articles},
 title={Biggest newspaper and magazine owners in Poland in the 2010s: Survival strategies in the digital world},
 URL={http://www.czasopisma.pan.pl/Content/120565/2021-03-RHPP-07-Dzierzynska.pdf},
 doi={10.24425/rhpp.2021.137747},
 keywords={Poland’s print media in the 21st century, newspaper and magazine market, revenue trends, digital transformation, online publishing},
}