The present article addresses the subject of technical specialist text, its discursive features and, what follows, its potential within the complex context of communica-tion and functionality. What shall be analysed herein is a specific genre of the text, i.e. product information, along with its distinctive properties treated as a tool for exerting influence. The analysis shall be conducted while taking into account both inter- and intra-industry specialist communication. Consideration shall be given to the intertextual sphere, the functions and conventional structure of the text, its interactive roles and formulative level, i.e. the linguistic means and structures through which the speech acts inherent in the genre and necessary in the communication process are performed.