Wine is a crucial part of the cultural history of the territory within the current borders of Bulgaria from the earliest times until now. It plays an important role in the life of Bulgarians and is a multiethnic heritage of this land. Bulgarian toponyms only archive a lexicon associated with wine in a small degree, with more toponyms found regarding vines and vineyards which were characteristic elements of the native landscape. The Bulgarian enonyms constitute a “multilingual patchwork”, where the locality (present, but not dominant) is mixed with globality. Locality is mainly reflected in the detoponymic and deanthroponymic names referring to the Bulgarian heritage and also the Thracian, Greek and Roman legacy of those lands. Globality is revealed in the linguistic “hybridity” manifested by the free use of foreign models, naming vocabulary and intertextuality appealing to a global experience. This part of Bulgarian enonymy derives mainly from the English and French language, as well as Spanish, Italian, Greek and Latin.