Numerous films, especially reinterpretations of the Gospel, can be read as loci theologici. Nevertheless, it’s important to recognize that the commercially motivated interest of filmmakers has its theological consequences: a resulting challenge is the catechetical use of apocryphal films in the pastoral praxis of the Church. The paper recalls main documents of the Church, relating to the cinema, stressing the absence of official teaching on the cinema in the last 20 years. Films, produced with commercial motivation, are often kitsch; it’s a result of tendencies to gain the possibly large audiences and to fulfill their expectations. An analysis of selected films (e.g. The Passion of the Christ and Son of God) indicates that the kitschy audiovisual apocrypha, superficial, emotional and lacking of authenticity, become a false filmic transformation of the message of the Bible. The paper postulates the need of constructing a theology of film: its object could be audiovisual texts, which extra-ecclesial theologies influence religious imagination and thinking of the viewers.