The article explores megatrends in management, related to the transition to digital technologies in all spheres of the economy and production in the COVID-19 pandemic. The main contribution to the analysis of the current state of digitalization HR in business. The possibilities of a set of processes and methods of interaction with information in the formation of a strategy of people’s management, are investigated. This is achieved through the use of integrated mobile applications and the automation of HR processes. From the results, the methodology for determining the severity of competences, indicators of behavior are proposed, the strengths and weaknesses of the company’s staff management system in the COVID-19 conditions are taken into account. The practical usability of work is due to the proposed competency-based approach, which makes it possible to increase the efficiency of personnel selection, taking into account key macro-competencies that find an applied form through appropriate behavioral indicators.