Several recent earthquakes have indicated that the design and construction of bridges based on former seismic design provisions are susceptible to fatal collapse triggered by the failure of reinforced concrete columns. This paper incorporates an experimental investigation into the seismic response of nonductile bridge piers strengthened with low-cost glass fiber reinforced polymers (LC-GFRP). Three full-scale bridge piers were tested under lateral cyclic loading. A control bridge pier was tested in the as-built condition and the other two bridge piers were experimentally tested after strengthening them with LC-GFRP jacketing. The LC-GFRP strengthening was performed using two different configurations. The control bridge pier showed poor seismic response with the progress of significant cracks at very low drift levels. Test results indicated the efficiency of the tested strengthening configurations to improve the performance of the strengthened bridge piers including crack pattern, yield, and ultimate cyclic load capacities, ductility ratio, dissipated energy capacity, initial stiffness degradation, and fracture mode.