Contemporary design of food labels use different landscape pictures. Using the landscape in trade and market as a way of serving the message has long history and is very common. It was the main reason to create the concept of consumers landscape. According to research results two basic landscape images were observed — images of real landscape (pictures of recognizable and existing places, sites, cities, buildings, etc.) and images of imaginary landscape (imaginary view suggesting the certain type of landscape). The results of conducted researches could be helpful in recognizing the difference between real landscape and imaginary landscape. Conducted researches could be used not only in landscape architecture, but also in trade and marketing. Wide range of phenomenon called consumers landscape allows for expanding the studies on the dependency between a landscape vista and recognizing and selling the product.

GIS programs are used for the collection and processing of geographic data, however, they are also useful in the study of historical greenery. GIS allows better use of the archival and contemporary cartographic materials, collect data on individual objects, make precise measurements of the areas, track changes in use and land cover. The paper presents examples of the GIS software use, based on research related to the historical greenery in Wielkopolska region.