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Confronted with a natural tendency of marginalization national/ethnic minorities and immigrant communities respond by adopting two diverse strategies of showing their presence in the public sphere of the host country. Depending on the level of their integration and the goals they want to achieve, they can either stress their links (affinity) with the majority culture or the differences that mark them out. However, some minority communities succeed in achieving a distinctive presence in the public sphere already at the stage of launching its own media.
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