Search results

Filters

  • Journals
  • Date

Search results

Number of results: 1
items per page: 25 50 75
Sort by:

Abstract

The article presents the results of measurement of satisfaction of patients in spa resort using the Kano method. 12 characteristics of stay in the spa are analyzed, of which attractors characteristics, one-dimensional or indifferent ones are identified. The obtained results may allow to build the brand equity, indicating the received quality, recognizability or hypothetical loyalty.
Go to article

This page uses 'cookies'. Learn more