In this article the author follows progressive evolution in web design that has been observed in Google Maps over the last 13 years (2005–2018). The analysis includes the graphic presentation of buttons, their layout and the changes in the functionality of the website. The results of the analysis corroborate the argument that it is possible to adapt the existing concept of progressive evolution, to the needs of Internet cartography. In the process of the analysis several crucial changes were spotted, such as the fact that as a result of the technological advancement the need to scroll the map with up, down, left and down buttons disappeared, being supplanted by the dragging function. In article all the discussed changes in Google Maps as an application for desktop computers and laptops, as well as a mobile application, prove that the product has been constantly improved. In the author’s opinion, the crucial aspect is to enrich the web map in the non-invasive way to make it as user-friendly and easy to use as possible. The synthetic juxtaposition allowed one to highlight the evolution, considered by the author an important feature of the non-invasive way of introducing changes. The author notes that progressive evolution on Google Maps and other internet maps will continue. It is important that the user’s needs are noticed during these changes.