TY - JOUR N2 - The present paper is concerned with conceptualisations of Strategic Business Units (SBUs) that appear in a specific piece of business discourse – the Boston Consulting Group (BCG) matrix. More specifically, the authors analyse both the names and the language used to talk about the SBUs. The data for the research comes from three languages: English, Polish, and French, the fi rst of which is the source language of the terminology, while the other two are target languages into which the terminology was rendered. Since the analysed phenomena are chiefl y metaphors and metonymies, the theoretical framework was provided by the Conceptual Metaphor Theory and Conceptual Metonymy Theory. L1 - http://www.czasopisma.pan.pl/Content/118253/PDF-MASTER/07_Drozdz.pdf L2 - http://www.czasopisma.pan.pl/Content/118253 PY - 2015 EP - 109 A1 - Drożdż, Grzegorz A1 - Taraszka-Drożdż, Barbara PB - Polska Akademia Nauk • Oddział w Katowicach VL - vol. 36 DA - 2015 T1 - English, French, and Polish conceptualizations of Strategic Business Units SP - 89 UR - http://www.czasopisma.pan.pl/dlibra/publication/edition/118253 T2 - LINGUISTICA SILESIANA ER -