TY - JOUR N2 - The aim of the paper is to evaluate the development of the Geoeducation Center in Kielce and to define ways and stage of creating its tourist brand. It is a new tourist attraction in the Świętokrzyskie region, which also plays role of informal education. Every year, this object is visited by approximately 40,000. tourists. Research has shown that the Geoeducation Center from the beginning of its operation consistently creates all the elements that make up the brand equity: awareness, perceived quality, associations and loyalty. L1 - http://www.czasopisma.pan.pl/Content/110413/PDF/12_Kaminska.pdf L2 - http://www.czasopisma.pan.pl/Content/110413 PY - 2018 IS - No 269 EP - 180 KW - Brand equity KW - branding KW - tourist brand KW - tourist product KW - the Center of the Geoeducation in Kielce A1 - Kamińska, Wioletta A1 - Barcicki, Mirosław A1 - Poros, Michał A1 - Sutowicz-Kwiecińska, Martyna PB - PAN, Komitet Przestrzennego Zagospodarowania Kraju DA - 2019.01.15 T1 - Centrum geoedukacji w Kielcach – czy jest marką turystyczną? SP - 157 UR - http://www.czasopisma.pan.pl/dlibra/publication/edition/110413 T2 - Biuletyn KPZK ER -