TY - JOUR N2 - The aim of the paper is to identify trends in the development of health and active tourism. In order to meet the above mentioned objective, a method of critical analysis of desk research was implemented, mainly a synthetic analysis of relevant scientific publications and reports. Against the background of globalization, the development of tourism is determined by, among others, demographic, economic and technological factors. The microtrends referring to contemporary consumers are of the utmost importance. The lifestyle significantly reflects the need for pro-health services. Health and active tourism are an antidote against the worries of everyday life. That is why the tourism market needs a profiled product consisting of wellness, with particular emphasis on motor recreation, healthy food and the possibility of establishing/maintaining social and/or family relationships. Creating, refreshing or diversifying such a tourist product is not a simple task. It requires the use of expertise and experience of representatives of science and practitioners, taking into account the tourism potential of a given region/country. L1 - http://www.czasopisma.pan.pl/Content/110404/PDF/03_Lubowiecki.pdf L2 - http://www.czasopisma.pan.pl/Content/110404 PY - 2018 IS - No 269 EP - 26 KW - Fitness KW - health KW - medical tourism KW - spa KW - tourist product KW - wellness tourism A1 - Lubowiecki-Vikuk, Adrian PB - PAN, Komitet Przestrzennego Zagospodarowania Kraju DA - 2019.01.15 T1 - Health and Active Tourism Trends SP - 9 UR - http://www.czasopisma.pan.pl/dlibra/publication/edition/110404 T2 - Biuletyn KPZK ER -