N2 - This is both a review of previous research and a theoretical paper on altruism. It discusses one of the crucial theories of prosocial involvement: the distinction between endo- and exocentric prosocial motivation depending on the type of internal gratification for the involved individual: satisfaction of the Self vs. improving the circumstances of another person. The relevance and validity of this distinction finds support in early empirical studies. Contemporary findings suggest a more universal regulatory context of this idea, which transcends the domain of altruism and extends to the more general issues of the Self and social perception. In addition, it anticipates a number of cognitive biases consequential to the relationship between endocentric regulation and the Self. The findings support a reinterpretation of the original term “prosocial motivation” and the use of a broader interpretative construct “prosocial orientation”, understood as a complex syndrome of regulation that encompasses the processes of social perception, value judgements, and Self-regulation, both explicit and subliminal. L1 - http://www.czasopisma.pan.pl/Content/103963/PDF/PPB%202-18%2014%20Szuster.pdf L2 - http://www.czasopisma.pan.pl/Content/103963 PY - 2018 IS - No 2: Integrated approach to personality and well-being DO - 10.24425/119492 KW - cognitive biases KW - the Self and the beyond-Self standards KW - egocentric asymmetry effect KW - self-generalization effect KW - third-person effect KW - social categorizations KW - helping vs developing social behavior A1 - Szuster, Anna PB - Committee for Psychological Science PAS VL - vol. 49 DA - 2018.06.15 T1 - Self- vs. Other-Focused Altruism: Studies on Endocentric and Exocentric Prosocial Orientations UR - http://www.czasopisma.pan.pl/dlibra/publication/edition/103963 T2 - Polish Psychological Bulletin