@ARTICLE{Drożdż_Grzegorz_Metaphor_2012,
 author={Drożdż, Grzegorz},
 volume={vol. 33},
 journal={LINGUISTICA SILESIANA},
 pages={95-103},
 howpublished={online},
 year={2012},
 publisher={Polska Akademia Nauk • Oddział w Katowicach},
 abstract={The article aims to discuss the levels of application, efficiency, as well as potential dangers and methods of avoiding them which can be encountered while applying metaphors in formulating a business strategy. The theory underlying the research is the Conceptual Theory of Metaphor by Lakoff and Johnson (1980) and the analysis was based on an article presenting a new business strategy – the Blue Ocean Strategy devised by Kim and Mauborgne (2005a).},
 type={Article},
 title={Metaphor as a persuasive tool in business strategy},
 URL={http://www.czasopisma.pan.pl/Content/89109/mainfile.pdf},
}